When was the last time you were amazed?

Danice is out to stun you.
Danice is changing the way women shop for their clothes, and changing the way retailers cater to them. Danice is proving that you CAN sell at the lowest possible prices and still maintain a clean, Fun and safe environment.

The new Danice stores are modern, bright and appealing. We make sure our stores are easy to shop and safe to shop, and keep our prices hassle-free.

Danice currently operates 20+ stores throughout the 5 boroughs of New York, Long Island and now New Jersey. We plan to open new stores every Year and continue to expand our product line. We run our business with our customers best interest in mind. Our system of cost savings stems from buying our office supplies and store fixtures down to our least expensive store item. It’s in our culture to hunt for savings wherever we can find them - and then we pass that down to you.

Most of the stores are between 5,000 and 10,000 square feet and offer casual wear, professional wear, sports wear, footwear, lingerie and accessories for ladies.

Founded in 1935 on 14th street in Manhattan, the Danice family has worked diligently to provide value to its customers. For over 70 years and 4
generations, the effort is stronger than ever and it shows.
We have grown to be a leader in off price ladies retail apparel and pledge to grow our chain to reach new heights. We will always provide the best possible product for the lowest possible prices-every day.